It is of no surprise that Huawei's home city of Shenzen, China is the home of the mobile phone 'grey market' expected to churn out '255 [million] grey-market phones made this year, accounting for nearly one-fifth of global mobile shipments.'
Huawei, with plans to make itself a known brand in the US market, hired Hagen Fendler as the chief design director for handsets. Fendler, who is German, compares European food culture to Chinese phone culture by saying 'the European creation culture in food is less is more. Here (in China) it's more is more.'
Fendler noted that when Huawei's primary concern was offering unbranded devices, its device portfolio was large enough to meet the needs of clients across the globe. The company now wants to expand upon the 'more is more' policy in order to make the Huawei name fit in with the likes of Samsung and LG.
In a move to make owning a Chinese phone that has less of a 'grey market' stigma, Huawei has been in the works developing smartphones such as the Vision, with its curved aluminum alloy body and Android operating system poised to capture an international audience. Huawei, under the direction of Hagen Fendler as their chief phone designer, looks to boost its mobile phone offerings to appeal to low, middle, and high end smartphone markets.
Though Huawei has been working with mobile carriers across the globe, it has a long way to go in making its name recognizable and synonymous with a quality Chinese phone experience. Upon joining Huawei, Fendler was quoted as saying that he had a hard time pronouncing the company's name. 'I think that's a big challenge. A challenge other companies in Korea, Japan, faced 20 to 30 years ago. We'll be ready to face that challenge.'
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