Smartphones ownership is steadily growing and their functionalities increase day by day. That could be anything from a new mobile app or built-in feature, such as NFC. Consumers are also staying connected more than ever, with thousands who have opted into data plans and the widespread coverage provided by major carriers. However great your phone is, its functionality is often inhibited by the lack or the quality of signal. Some people may be familiar with the task of scouring for a position in a room with access to precious signal. Open-air and crowded areas, such as stadium events or large shopping malls, are notorious for loss of signal.
Cisco has announced that they will be partnering with major entertainment and sports venues across the country to establish dedicated Wi-Fi access for thousands of fans. Fans will be able to walk into a crowded venue and receive instant mobile access. Although many venues currently offer Wi-Fi access to their fans, the current infrastructure in place provides inadequate service. The challenge that lies with Stadium Wi-Fi is the placement of specific signal access to provide adequate coverage to thousands of fans in a compacted area. The newly announced Cisco Connected Stadium Wi-Fi will resolve these issues, by providing superior wireless service to stadiums across the country. It will use Cisco technology, such as Aironet 3500 access point, which includes a specialized directional antenna, to provide fans with better coverage. CleanAir technology will allow Cisco Stadium Connect to detect and avoid signal interference, caused by a variety of other signals, such as those coming from radios.
Cisco’s new wi-fi solution will please the sport fanatic who subscribes to every sport related channel available with premium access on their smartphone. Just think of how many different replays and angles you could get just from your seat or even waiting in line for refreshments. The feature will be particularly useful for fans that are stuck in the nosebleed sections or just want to see another amazing replay. Get instant access to real-time stats, share a picture, tweet, and update all while you’re experiencing the game. If fans get access to replays, we would advise referees to be a bit more careful with their calls once Cisco rolls their wi-fi system out to other venues. And wouldn’t it be nice to order food through a stadium app that displays menu items? We would recommend anyone attending these types of events to use a cell phone cover or cell phone case. You never know where or what will happen to your phone. Plus, you can proudly display your phone with your favorite team cover.
Advertisers will also have a new source for their ads and revenue. The thing about being connected to a stadium’s wi-fi system that it will allow advertisers to inject ads directly to a user’s phone. This could be anything from a simple text message reminder, contest, or service. It may be a bit of an annoyance for fans sitting in their seats, but it’s a small price for free wi-fi during a game or major event.
Cisco Connected Stadium may also be utilized in lecture halls, conventions, major concerts, and other open air venues. We’re very excited and can’t wait to experience the possibilities that Stadium Connect will offer.