In recent merger and acquisition news, Sony has made it clear that they wish to buy our their mobile phone manufacturing partner Ericcson to better compete with the rest smartphone market.
Merger and acquisition news in the mobile world is a dime a dozen; however, Sony’s plans to buy out Ericcson has stirred things up a bit as the long time joint venture between the Japanese and Swiss companies have shared a decade of profits down the middle. Sony is not pleased with waning sales in its phone development wing and looks to streamline their smartphones to compete with the likes of Samsung and Apple.
CEO Bert Nordberg let it known that the company is aiming for a spot as largest maker of Android devices in the United States, effectively converting Sony-Ericsson into a 100 percent smartphone company by the middle of next year. If the merger and acquisition is successful, Sony looks to consolidate all of its assets under the ‘Sony’ name by buying out the Ericsson end of the joint venture.
Sony’s success dpends on whether or not they can come to a consensus on buyout price of Ericsson, which market analysts believe to be worth about $1.5 billion according to Forbes. A successful merger and acquisition comes with necessary perks. If Sony buys out Ericsson, they may be entitled to the Swedish company’s patents. Sony and Ericsson may also remain separate companies, which may lead Sony’s attention to its successful media ventures in music, video, and gaming. Smartphones and tablets with Sony’s name may feature the PlayStation moniker possibly propelling the Japanese company towards the top tiers of the wireless industry.
As with all merger and acquisition news, all of this is speculation until the deal is set in stone and until then Cellular Outfitter has all your Sony-Ericsson cell phone accessories and wholesale cell phones in stock — warehouse pricing guaranteed.