Within the world of mobile phones, there is no escape from mentioning the brand names currently dominating the market. Globally, Nokia, Samsung, LG, and Apple hold about half of the current market share of mobile phones. A smaller, sub-section of the pie reveals other familiar names such as RIM, HTC, and Motorola.
But what about the ‘others?’
The Atlantic currently released their analysis on the ‘others’ sharing the global mobile phone pie. Number crunching reveals that approximately 153 million units were sold globally by smaller manufacturers of mobile phones. The Atlantic’s findings are based on second quarter global earnings as analyzed by Gartner,
The others are comrpised of smaller companies with varied aims: some are family-owned manufacturers, especially marketing in developing regions in China and India. Combined, these ”mom and pop shops” account for quite a percentage within the ‘other’ 36 percent accounting for global sales.
Shenzen, China alone produces a reported one billion phones per year, most of which are attributed to the growing ‘grey market’ of mobile phones that mimic the likes of their more popular variants.
The 153 million units sold during the 2011 second quarter alone account for a market of people who can not afford to purchase an iPhone or otherwise, but wish to have functionality to improve quality of communication and productivity. Despite how big the battle between iOS and Google may seem to be stateside, these findings show that there is a large global demand for lower-cost mobile phones.
In developed countries, smartphones continue to gain popularity over feature phones. Smartphones have obvious benefits to those who can afford them, but in developing where low income is spent on necessity over excess, the ‘other’ mobile phone manufacturers have been tapping into a market often overlooked. However, Cellular Outfitter has the right price on wholesale cell phones and essentials such as cell phone chargers.
Media has its obvious agenda for pushing such news, but investors may want to consider take such analysis to heart as the developing world has a considerable amount of market share for mobile phones. Media is inundated with news about mergers and acquisitions between Fortune 500 companies such as Google and Motorola, but often times they fail to overlook the entire spectrum of activity in the market. People in developing countries may see a similar trend with their choice mobile phones in years to come, greatly impacting the overall market.